Notification placeholders
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As you , eNotifications are generated based upon the import of a file, which lists the accounts/claims/references to send notifications to.
But these files do not need to contain purely the indexing/key value to use they can contain multiple columns per account/claim etc. which can then be passed in the notification to enable a more personalised, intelligent notification to be sent.
So your notification content could contain relevant messaging with data from the back office e.g.
“Your parking permit is due to expire on @{PermitExpiryDate}.”
With this automatically converting to the actual data in the file for the customer in question.